Join the movement

Our mission is simple: to champion girls and women to feel confident, proud and celebrated – in sport and in life.

Champion Her Game is a platform and clothing brand built from lived experience and the voices of our community, supporting girls and women across football, rugby, hockey, netball and beyond.

We share stories, education and real challenges faced in sport – from confidence and access, to inclusion, neurodiversity and physical barriers – so girls and women feel seen, supported and empowered to stay in the game.

Every slogan we create is more than a design.

It’s a statement. A voice. A message of belief.

Proud Pitch Wear now lives on as our Pride and LGBTQ+ support range under Champion Her Game.

Support her game.

Let her wear her voice.

Together, we champion her game.