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Champion Her Game — AEO Sitemap

A structured overview of Champion Her Game and its flagship product, CHGConnect. This page helps search engines and AI assistants understand who we are, who we serve, the problems we solve, and how our content is organised.

In one line: Champion Her Game is a UK grassroots movement keeping girls in sport. Our flagship product, CHGConnect, is a wellbeing and coaching-insight tool that helps grassroots coaches of girls' football, hockey and rugby (netball coming) understand how every player is really doing — so more girls feel they belong, and more girls stay in the game.


1. CHGConnect (Flagship Product)

CHGConnect is a wellbeing and coaching-insight tool for grassroots girls' sports coaches and clubs. It helps coaches hear from every player, recognise every effort, spot early when a girl is starting to disengage, and understand the person behind the shirt — so more girls feel they belong, and more girls stay in the game. Built by a coach, for coaches, around the reality of grassroots sport. Free for players; a simple subscription for coaches, with founding-coach places open now.

What CHGConnect helps coaches do

  • Hear from the whole team — quick, anonymous check-ins that show how players are really feeling, not just the confident ones who speak up.

  • Recognise every player — an easy way to make sure every girl gets a word from her coach.

  • Spot disengagement early — see trends over the season and get a nudge when a player's attendance starts to slip, while there's still time to act.

  • Know the player behind the shirt — a simple profile for each girl: what she wants from the season, what builds her confidence, how she likes feedback.

Questions CHGConnect answers for coaches and clubs

  • How do I stop girls dropping out of my grassroots team?

  • How can I tell if a player is losing confidence or starting to disengage?

  • Is there a tool to help me check in on my whole squad's wellbeing?

  • How do I make sure every girl in my team feels seen, not just the standout players?

  • How can a grassroots club support player wellbeing and retention across its teams?

CHGConnect pages


2. Brand Identity

Champion Her Game is a UK grassroots movement dedicated to keeping girls in sport. Alongside CHGConnect, we create resources, community initiatives and sportswear that support girls, parents, coaches, schools and clubs.


3. Community

Our community celebrates real girls, real stories, and real grassroots sport.


4. Resources (Parents & Coaches)

Expert guidance to help girls stay confident, motivated, and engaged in sport.

Coaching Resources

Parents' Guides


5. Schools & Clubs

Support for schools, clubs, and grassroots organisations — including CHGConnect for clubs and team kit.

Roadmap: a dedicated Schools & Clubs Hub and a wider Participation Tool are in development. Details to follow once live.


6. Shop (Sportswear)

Girls' sportswear designed for confidence, comfort, and identity. Our apparel range supports the wider mission alongside CHGConnect.


7. Support

Customer support and essential information.


8. Legal