About Champion Her Game

Who We Are

Champion Her Game is a UK‑based grassroots sportswear brand and community built for girls and women in sport.
We are not for the elite — they already have their brands.
We are for everyone else.

We are for:

• the shy girl on the sideline who isn't sure she belongs
• the hard worker who never gets the spotlight
• the woman returning to sport later in life
• the girl overcoming injury
• the girl who keeps showing up every single week

We believe girls in sport become leaders in the world — and we don't want to lose them to self‑doubt, social pressure, or lack of representation.

Champion Her Game exists to make every girl and woman in sport feel seen, celebrated, and proud.

Our Story

Champion Her Game was founded by Melissa Osborn, a footballer who spent years being the first pick — and spent those same years noticing the ones who weren't.

She heard the negativity directed at girls in sport.
She saw the opportunities that weren't there.
She saw the extraordinary effort of parents, coaches, and clubs trying to create them anyway.

So she built a brand not for the girl who gets the trophy —
but for the girl who deserves to be in the room.

Our brand is built on one principle:
The girls and women in it are the brand.

Who We Are For

Girls in Grassroots Sport

From Under 7s to Under 18s, across every sport and every ability.
If she shows up, she belongs here.

Women in Sport

Recreational players, returners, walking footballers — every woman who laces up deserves to feel proud in what she wears.

Walking Football

One of the fastest‑growing areas of women's grassroots sport in the UK.
Explore our dedicated range: Walking Football — Our Game Matters

Coaches

The coaches who adapt sessions, advocate for their players, and create safe, confidence‑building environments.

Parents

The parents on the touchline in all weathers — packing kits, driving to training, and telling their daughter she belongs.

Schools & Clubs

We work with grassroots clubs and school sports departments across the UK to create custom empowering kit.
Find out more about custom kit

Our Slogans

Every slogan is designed to be sport‑inclusive — worn with pride by any girl or woman in any sport.

• Train Like A Girl — Breaking the Barriers
• Train Like A Girl — Change the Game
• Train Like A Girl — Own Your Power
• Kick Like A Girl — Own Your Power
• Kick Like A Girl — Change the Game
• Play Like A Girl — Own the Game
• Hit Like A Girl — Own Your Power
• Tackle Like A Girl — Own the Pitch
• Throw Like A Girl — Own the Court
• Run Like A Girl — Try to Keep Up
• Save Like A Girl — Own Your Box

Our Products

Training Tops

Lightweight performance tops printed with empowering slogans.
Shop Training Tops

Hoodies

Our iconic hoodies for girls and women, plus Her Game Matters and Sport For Every Girl adult hoodies.
Shop Hoodies

Bibs

Training bibs with slogans — perfect for clubs, schools, and squad sessions.
Shop Bibs

Kit Bags

Drawstring kit bags with signature slogans.
Shop Kit Bags

Coach Kit

Customised coach tops with initials and "Team Coach".
Shop Coach Kit

Parent Apparel

Proud Mum and Proud Dad tops — Backing Her Game.
Shop Parent Apparel

Custom Team Kit

Empowering custom kit for clubs and schools, with squad discounts.
Find out more

Walking Football — Our Game Matters

A dedicated range for the walking football community.
Shop the range

Champion of the Month Programme

Every month, Champion Her Game celebrates a real girl or woman from the grassroots sporting community.

This isn't about goals or trophies.
It's about:

• resilience
• courage
• commitment
• determination
• showing up

Nominate someone here

Why Girls in Sport Matters

Research shows girls drop out of sport at significantly higher rates than boys — especially between ages 13 and 16.

Reasons include:

• self‑consciousness
• social pressure
• lack of visible female role models
• feeling unwelcome in sporting environments

Girls who stay active develop:

• confidence
• leadership
• resilience
• mental wellbeing

Champion Her Game exists to be part of the solution — through representation, visibility, community, and kit that makes every girl feel like she belongs.

Girls in sport become leaders in the world.
We cannot afford to lose them.

Frequently Asked Questions

What is Champion Her Game?

A UK grassroots sportswear brand and community for girls and women in sport.

Who is Champion Her Game for?

Girls and women at every age and ability, including youth players, adult recreational players, walking football participants, coaches, parents, schools, and clubs.

Is Champion Her Game only for football?

No — our slogans and products are designed to be inclusive across all sports.

Do you do custom kit for schools and clubs?

Yes — we offer custom empowering kit with squad discounts.
Find out more

What is the Champion of the Month programme?

A monthly celebration of girls and women showing resilience, courage, or commitment in grassroots sport.

How do I nominate someone?

Visit championhergame.co.uk/nominate

Do you have products for walking football?

Yes — our Our Game Matters range is designed specifically for walking football.
Shop the range

Where is Champion Her Game based?

We are a UK‑based brand shipping across the United Kingdom.