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Champion Her Game | Girls' Football Kit, Coaching Resources & Walking Football
Champion Her Game
For the girls.
For everyone
keeping them
in sport.
No polished models. No perfect athletes. Just real girls finding their place in sport.
845K
girls now playing football in the UK
40%
drop out by age 14
You
can change that
⭐⭐⭐⭐⭐ Loved by grassroots teams 🚚 Free delivery over £35 ↩ 28-day returns 🎽 Girls-specific design
Find your corner
Who are you here for?
Who are you here for?
We've built something for everyone.
For the girls
View all →
Kit that celebrates their power.
Real girls · Real teams · Real confidence
Community
Champion of the Month.
Real girls. Real confidence. Real stories.
This month's champion
Every month we shine a light on a girl showing up.
Not the ones with the biggest trophies. The ones with the biggest hearts. Because every girl in grassroots sport deserves to be seen.
For coaches keeping girls in sport
Explore Coaches Corner →
Tools, language and confidence strategies that make girls want to stay.
We are as passionate about keeping good coaches in the game as we are about keeping girls in it. Free, practical, built for the grassroots coach who put their hand up because nobody else would.
→Why girls drop out — and what's in your control
→Building confidence, belonging and team culture
→Her Voice Matters — free squad insight tool
→Coach Her Game guide — free to download
For schools supporting girls in PE
Insight tools and kit that reduce PE apprehension and increase participation.
Girls drop out of PE for the same reasons they drop out of grassroots sport. Kit that fits, slogans that inspire and tools that help you hear what every girl is really feeling — across every key stage, every sport.
Visit the Schools Hub →
For women returning to the game
Football that feels safe, welcoming and built for you — at any age.
Women's walking football is one of the fastest growing sports in the UK — women now make up 44% of all participants. Whether you're brand new to football or returning after years away, you belong here.
Also in the shop
Shop all →
More from Champion Her Game.
Free resources
Free Resources. No sign-up.
Because keeping girls in sport shouldn't be behind a paywall.
Coaches Corner
Practical guidance on dropout, confidence, belonging and coaching girls differently. Plus the free Coach Her Game guide.
Explore Coaches Corner →Her Voice Matters
Share a link. Every girl answers 11 questions privately in 2 minutes. You get a full squad insight before your next session.
Try it free →Walking Football Guides
Everything you need to know about women's walking football — rules, kit, finding a club and starting your own.
Read the guide →School Tools
Kit configurator for schools, bulk pricing across all key stages, and sport-specific slogans for every PE lesson.
Visit the Schools Hub →Without you, there is no grassroots.
Champion Her Game — for the girls, the coaches, the schools and everyone keeping girls in sport.